In the NIVEA MEN-sponsored TV program 'Living as a Pro', one amateur team was followed for a year while they were 'Living as a Pro'. They received, among other things, a player bus, new uniforms and a training camp abroad. But as a real professional you also have to play in a tv commercial.

Agency: FCB Amsterdam, Creatives: Wouter Kampman, Marcel Haasdijk, Harro van Schoonhoven (director).