Wouter Kampman

Hi there! I'm a Senior Creative and hands-on Art Director / Designer with over 15 years of experience in advertising, branding, and digital communications. Trained in traditional advertising but shaped by the digital era, I believe every great campaign starts with a strong, timeless idea and comes to life through modern, craft-driven execution.

I'm currently a Senior Creative at Monks, where I develop integrated campaigns and creative concepts from brief to launch. Alongside campaign work, I'm actively involved in competitive pitches and public procurement tenders, helping shape winning proposals through compelling creative concepts, persuasive storytelling, and high-quality presentations. I also contribute to the execution of awarded tenders, ensuring the creative vision is translated into impactful work. Throughout my career, I've worked with brands and organizations including Mastercard, easyJet, ING, Rabobank, L'Oréal, NIVEA, Nestlé, Opel, DAF Trucks, Ster, and several Dutch government institutions. My role spans the entire creative process—from concept development and design to presentations, art direction, production, and delivery—working closely with multidisciplinary teams to create work that is both strategically effective and creatively distinctive.