Personal Banking

Online, DM, Layar

ING wants you to think about the future of your assets. With the direct mail 'Mindmap' we challenge potential personal banking customers and inspire them to put their ideas on paper: You plan for the future, together an idea about your assets.

Agency: FCB Amsterdam | Creatives: Wouter Kampman, Jochem Rijlaarsdam, Michiel Offerman (illustration)