NIVEA
Beauty Elixir
Sampling, packaging, online video
Most women choose a deodorant based on fragrance and not based on care. Fortunately, NIVEA Deo Beauty Elixir has a secret weapon. Because in addition to the luxurious user experience and superior care, it also smells delicious, soft, and intimate. Like a luxury perfume. The perfume world provides abstract, dreamy commercials and beautiful packaging. So we do too.
Agency: FCB Amsterdam | Creatives: Viet ta Trong, Rolf Bais, Wouter Kampman, Massimo van der Plas (CCO) | Grading: The Compound
