Pay by making friends


Valhalla was up for a digital revolution. With their cashless payment system Mastercard made sure Valhalla visitors don't loose time getting coins or paying with cash. Because of contactless payments there is more time to party and more time to make contact. That's why Mastercard introduced the Contactbar. A bar where you pay for champagne by making friends. Just go to, find someone with the same icon and screen colour, and go to the bar with your new BFF.

Agency: FCB Amsterdam | Creatives: Wouter Kampman, Massimo van der Plas (CCO) | Director: Joris Hoevenberg | Event organisatie: Bas Ouweneel (Baas Amsterdam) | Fotografie: Jelle Draper