MasterCard
Touchcard
Press release / video
ING and Mastercard introduce Touch Card: a credit & debit card with a new, angular notch. This is noticeably different from the round card notch that ING introduced in 2020. This adjustment helps customers with visual impairments distinguish between different payment cards. To introduce this, we've partnered with Elten Kiene for an audio-first approach, making the news accessible in both written and creative spoken word formats.
Agency: FCB Amsterdam | Creatives: Menno Blaauw, Wouter Kampman, Massimo van der Plas (CCO)