Risk takers

TVC, Mini docu, POS

This global first for Mastercard Safety & Security campagain, is based on a study showing that "risk takers" act very consciously. Also in their private life. In this campaign, people known for taking risks are linked to the purchase insurance of Mastercard.

Agency: FCB Amsterdam | Creatives: Rolf Bais, Wouter Kampman, Helvetica (directors)