Salvation Army
Cut for Christmas
Online, Social Media, Ambient, Print
A bit of attention goes a long way. That's why we invited a number of homeless people for dinner during Christmas. And at such a dinner you naturally appear at your best.
Moreover, it was encouraged to donate via the website of the Salvation Army. Because homeless people also deserve attention after Christmas.
Agency: FCB Amsterdam, Creatives: Wouter Kampman, Jochem Rijlaarsdam, Peggy Steenvoorden (director), Kees Rijken (photography), Postoffice (sound)
