Ministry of Economic Affairs and Climate -
Nieuwe Energie

Nieuwe energie (New Energy) is a campaign for the Dutch Ministry of Economic Affairs and Climate Policy that shows the energy transition is about more than new energy sources—it also calls for a new Dutch mindset. By using energy more efficiently, we can reduce our dependence on others and build a more resilient future. At a time when geopolitical tensions continue to expose the vulnerability of our energy supply, the campaign's message feels more relevant than ever.

Agency: Monks | Creatives: Wouter Kampman, Pieter Perry | Director: Thijs Mosterman