Made for DAF

Online video, poster, flyer, dealer toolkit

In this recruitment campaign we show simple situations in which someone shows that he or she is "Made for DAF". What does it mean if you are made for DAF? It means you're tech savvy, crazy about trucks, a real petrolhead who acts like a mechanic when it's unexpected or even uncalled for. Those are the people with the skills we are looking for.

Agency: FCB Amsterdam | Creatives: Massimo van der Plas, Rolf Bais, Wouter Kampman | Production company: Hazazah | Director: Jeroen Hofman | D.O.P: Gabor Deak | Fotografie: Jeroen Hofman